Services

Organizations don’t just need more content—they need clearer systems, stronger messaging, and better visibility into what’s working.

I offer strategic and hands-on support across marketing, content, and operations.

Marketing Strategy & Systems

For organizations that need structure, clarity, and direction.

• Marketing and communications strategy
• Campaign planning and audience development
• Content ecosystem and editorial calendar design
• Cross-channel alignment (web, email, print, social)
• Workflow and process improvement

Outcome: A clear, actionable marketing framework your team can actually execute.

Content Strategy & Development

For organizations that need messaging that connects and content that performs.

• Website content and messaging refinement
• Blog and long-form editorial strategy
• Email marketing and newsletter development
• Thought leadership and educational content (whitepapers, guides, ebooks)
• Brand voice and narrative development

Outcome: Content that is not only well-written, but purposeful, consistent, and aligned with your goals.

Analytics, Reporting & Optimization

For organizations that want to understand what’s working—and what to do next.

• KPI definition and tracking systems
• Dashboard and reporting workflow development
• Campaign performance analysis
• Data-informed content and marketing optimization
• Budget and performance alignment

Outcome: Clear visibility into performance, with insights that support better decisions.

Operations & Digital Modernization

For organizations navigating growth, transition, or outdated systems.

• Website structure and content organization (UX + taxonomy)
• Tool and platform audits
• Marketing and communications workflow design
• Documentation and internal systems
• Integration of AI-assisted workflows where appropriate

Outcome: More efficient systems, reduced friction, and improved team capacity.

Selected Capabilities

• Website content & CMS management (WordPress, Shopify, etc.)
• Email marketing platforms (MailerLite, Mailchimp, Constant Contact)
• Data analysis (Excel, Tableau, SQL/Python foundations)
• Design & layout (Canva, Adobe, Figma)
• Cross-functional collaboration with leadership, staff, and volunteers

If you’re looking for a partner who can think strategically, execute practically, and build systems that last: